Dramatic cooling and keep warm into strong Just need Jingdong clothing down jacket, plus velvet pants sales increase significantly

Yesterday, the Central Meteorological Observatory issued a cold wave warning. In the next few days, the temperature will fall from 8-10 ° C, and the local area can reach 16 ° C. It will increase in the northern precipitation in the north. Many or welcome this winter. To 8th. Affected by “all-round” cold air, the warm goods market ushered in the explosive procurement tide, and consumers concentrate on “heating” in various channels underline.

Jingdong apparel data shows that in the past few days, including down jacket, woolen coat, woolen shirt, thermal underwear, autumn clothes, autumn trousers, winter boots, home service, etc., sales, etc. Within 24 hours in November 4, there are more than 30 million people to search for warm-in-law in Jingdong. Among them, the highest search volume is down jacket, warm underwear, cotton suit, women’s boots. Bosideng windbreaker down jacket, UGG boots, Ubras muscle bottom clothing series, Blue Erdos cashmere sweaters, etc. are the most popular trendy monophy of consumers.

剧烈降温保暖成强刚需 京东服饰羽绒服、加绒裤销售增长显著

The ultra-cold down, peak skiing, aurorated goosetel, such as Bosideng, Snowfall, Haishu House, is particularly bright. The down jacket’s search volume increases by nearly 5 times, the thick down jacket of the filling down jacket has increased by 6.5 times year-on-year, and the TEX down jacket fabrics high-tech anti-cold increased by 11 times. In addition, the plush pants has increased by nearly 2 times year-on-year.

In the banana, the UBRAS, Songshan cotton store represented by technology warm, no size, high-end fabric warm goods sales performance is particularly bright. The maintenance underwear related search volume is nearly 3 times year-on-year, and the converache has increased by 3.6 times higher than the year-on-year increase, and the amount of silk and amino acid keeping a total of 5 times year-on-year. Body warmth and anti-static function warm a turnover increased by 7 times year-on-year.

Home warm products also ushered in sales boom, grinding sleeves, wool, down, Yuba, charging hand warmers, electric hot towel racks are welcomed by consumers, becoming absolute explosions since winter. Among them, the bathing search volume increased by 453% of the electric hot towel racks, nearly 54 times higher than the year-on-year, and the turnover increased by 6 times year-on-year.

In order to help consumers accurately purchase down jackets, Jingdong clothing 11.11 also launched the “down jacket province heart purchase” branch, based on the north and south winter geography, temperature field differences set “five major elected shopping scenes”, through the landscape, realization of people’s goods Precision matching, help consumers, and efficient purchase of good goods in line with their own needs.

This article is from the financial network network